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How Your Own Brain Steals Your Time?

  • 13 Jan 2026

We often think that time is taken away from us by external factors - circumstances, people, responsibilities. In reality, however, it is most often our own brain that steals our time. Not because it wants to harm us, but because it is trying to protect us.

The brain’s primary function is safety. It constantly works to avoid danger, and that is why, when we are faced with a new or important decision, a defensive mechanism automatically kicks in.

Very often, a decision first appears on an emotional level -“Let me do this now.” But in that same moment, the brain starts planting doubts, asking questions, and imagining negative scenarios. It tries to shield us from the discomfort that comes with something new, because anything unfamiliar is perceived as a potential threat.

At such moments, the brain rarely reminds us of our successes. Instead, it pulls us back to past mistakes, failed experiences, fear, and shame. As a result, we stop, lose the desire to act, and ultimately lose time.

For example, if a negotiation falls through, the most effective step would be to find out why. Yet the brain suggests another path - avoiding the situation altogether to escape rejection or discomfort. By choosing not to act in that moment, the brain wins.

It’s important to understand this: fear of new things does not mean weakness. It is simply a natural function of the brain. However, if we make decisions too slowly, it’s worth asking ourselves - are we stealing time from ourselves?

Decisions are made quickly. Not recklessly, but fast enough for the first step to partially cut off the path of retreat and push us into motion.

So if you have an idea, a desire, or a thought right now - take one small step immediately. Before your brain fully switches into defensive mode and pulls you back into a safe, but motionless state.

Answers to the most frequently asked questions - from sales to management.

What ruins negotiations and how to avoid it.

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